I converted Intercambio’s original HTML site to WordPress in 2009. They branded a second site for their English curriculum e-commerce at this time as well using a third-party proprietary shopping cart. After a recent marketing consultation, they decided to bring both sites together under one domain. In the process, we simplified their page navigation tremendously, consolidating dozens of pages and making use of toggles and popups for content that would otherwise require a click away from the page.
We converted their e-commerce to WooCommerce and integrated USPS shipping calculations, product bundles, composite products, and more. Vermillion, a local design firm, developed the design concept for their navigation and home page, and I designed interior pages using a variety of colorful background assets provided by Vermillion as well as photographs of the immigrant populations served by Intercambio. The overall effect creates a real feel for the personal impact of the organization.
I worked closely with the staff on all aspects of the content organization and trained them on WooCommerce as well as how to edit their unique layouts. We worked with one of their board members who runs a local SalesForce consulting company to integrate SalesForce with WooCommerce so all orders generate leads and pass sales data to SalesForce for reporting and customer relations management.
In creating the WooCommerce store, we were able to improve on the images for all the products and organize them in a way that made ordering by other nonprofits nationally much easier and less confusing than previously.
The site is hosted on WP Engine.
